Sports Tours International

Brand Identity

Sports Tours International - bus stop poster

Re-branding the UK’s leading travel operator for running, cycling, and triathlon events. The visual identity was dated, inconsistent, and not reflective of the quality of the offering.

Before:

Sports Tours International - before

Corresponding with their 50th Anniversary in 2023, it was time for a refresh.

Sports Tours International - combination mark
Sports Tours International - training jerseys
Sports Tours International - beanie
Sports Tours International - shaker bottle
Sports Tours International - gazebo
Sports Tours International - business card
Sports Tours International - symbol stamp
Sports Tours International - symbol tote
Sports Tours International - flyposters
Sports Tours International - cycling jersey
Sports Tours International - cycling jersey
Sports Tours International - podcast artwork
Sports Tours International - T-shirt back
Sports Tours International - T-shirt chest print
Sports Tours International - Instagram

Credits

Agency: Contented Group
Executive Creative Director: Paul Reid
Executive Producer: Nicola Harris
Art Director: Lèmarl Freckleton
Design and Creative (shown): Matt Brunton

Sports Tours International - Brand Book