Re-branding the UK’s leading travel operator for running, cycling, and triathlon events. The visual identity was dated, inconsistent, and not reflective of the quality of the offering.
Corresponding with their 50th Anniversary in 2023, it was time for a refresh.
Agency: Contented Group
Executive Creative Director: Paul Reid
Executive Producer: Nicola Harris
Art Director: Lèmarl Freckleton
Design and Creative (shown): Matt Brunton